BOOKS AND DESIGNS OF SOME PROGRAMMES

• Gabriel E (2006) Marketing Communication for Higher Education, Preston University press, Finland.
• Gabriel E. (2008),  Integrated PhD Programme(Course Work + Thesis) Programme Handbook.
• Gabriel E. (2007), HOW TO PREPARE FOR A JOB INTERVIEW; Summarised from various Sources.

JOURNAL ARTICLES (By Prof. E. Ole Gabriel)

• APPLICATION OF PORTER’S FIVE FORCES FRAMEWORK JOURNAL IN THE BANKING INDUSTRY OF TANZANIA: DETERMINE DEVELOPE AND DELIVER COMPETITIVELY.
• VALUE CHAIN FOR SERVICES A NEW DIMENSION OF 'POTER'S VALUE CHAIN'.
• AN ASSESSMENT OF VALUE CO-CREATION AND DELIVERY SYSTEMS JOURNALIN THE HIGHER EDUCATION SECTOR OF TANZANIA: A case of CBE, DSA/TIA & IFM
• EXPORT MARKETING STRATEGIES JOURNAL.A GLOBAL COMMUNICATION EMPASIS.

• EXPANDED MARKETING MIX JOURNAL ATTICLE

Training Material for the Lectures of Prof. Gabriel in Various Subjects

ENTREPRENEURSHIP(POWER POINT SLIDES).

• DEVELOPING ENTREPRENEURSHIP
• ENTREPRENEURSHIP - QUIZ - 1
• ENTREPRENEURSHIP - Venture Cycle
• INNOVATION and the ENTREPRENEUR
• MANAGING BUSINESS SUCCESSION
• REACHING FAMILY BUSINESS’STATEGY
• STARTING CRISIS
• ENTREPRENEURSHIP -OWN-STRUCTURE
• ENTREPRENEURSHIP - Valuation of the Venture.
• ENTERPRENEURSHIP REVIEW QUESTIONS
• INTERNATIONAL ENTRP
• NATURE OF ENTRENEURSHIP
• SMALL BUS MGT
• TOTAL QUALITY MGT - TQM

 

MARKETING MANAGEMENT -REFINED

• CONSUMBER BUYING BEHAVIOUR(PPT).
• INTRODUCTION TO MARKETING SEGMENTATION
• VALUE MANAGEMENT.(PPT)
• FOUR MYRTHS MARKETIN MIX . (PDF)
• MARKET OFFER & PRODUCT.(PPT)
• MARKETING STRATEGY.(PPT)
  

INTERNATIONAL BUSINESS - MARKETING

• DISTRIBUTION CHANNELS - IMM(PPT)
• GLOBAL PRODUCT AND BRANDING. (PPT)
• IB - ENVIRONMENT (PPT)
• IM - COMM-PROCESS-PART ONE (PPT)
• IM-LANGUAGE CONFLICT (DOC)
• IMM - NATURE & SCOPE (PPT)
• IMM-COMMUNICATION-ADPTATION Vs STDZN
• INTERNATIONAL MARKETS - ENTRY STRATEGIES
• MANAGEMENT TOOLS for IB(PPT)
• WTO(PPT)
• FRANCHISOR- FRANCHISEE RELATIONSHIP (DOC)
• GLOBALIZATION vs IMM (PPT)
• IBM - NATURE & SCOPE (PPT)
• IM - COMM-PROCESS PART ONE1 (PPT)
• IMM - ECONOMICS (PPT)
• IMM RESEARCH- CASE STUDY - GERMANY & POLLAND (PPT)
• INTERNATIONAL MARKETING RESEARCH- Full
• INTERNATIONAL PRICING STRATEGY(PPT)
• MARKETTING- foundation for IBM(PPT)

STRATEGIC MARKETING & MANAGEMENT

• COMBINED TOPICS STRATEGIC MARKETING(PPT)